USE CASE: Carrier Deck Placement Verification

Mobile content sales directly depend on their placement in carrier decks. Higher position leads to higher sales. As a result, content providers of games, ringtones, and applications, constantly monitor carrier decks to track placement of their properties.

CHALLENGE

Currently content companies manually go through carrier decks on different phones – a process that is slow and tedious. Some third-party companies also track carrier decks and provide weekly reports – a solution that does not provide real-time information. Content companies need a solution that lets them easily track carrier decks in real time on as many devices as possible.

Keynote’s MITE with aircard support allows content companies to access carrier decks from their desktops. Because it emulates over 1,600 different device profiles they can get access to the deck for that device, quickly navigating the entire deck and tracking placement. They can also click on links to check if they are broken or not. When a broken link is identified, MITE gives the direct URL for that link.

THE BEST SOLUTION

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MITE with Aircard Support                or Manual Real Device Testing Keynote MITE gives carrier deck access on over 1,600 device profiles from your desktop. Content companies manually browse carrier decks on different devices or subscribe to third-party reports to check carrier deck placement. With MITE, content companies can navigate carrier decks with the click of a mouse. MITE can navigate the entire home deck in one-fourth the time required by a real device. Carrier deck tracking is an extremely tedious and time-consuming process. Content companies must manually click each and every link to navigate the entire carrier deck. MITE lets you click links to check if they are active and working. If links are broken, MITE gives the exact URL of the broken link. With real devices you can download the content, but you don’t see the target URL if the link is broken. Because MITE is both flexible and easy to use, content companies can track carrier decks more frequently. Tracking carrier decks on real devices is extremely manual and tedious.