USE CASE: Common Shortcode Auditing

SMS is the top data application in the world. Companies are using SMS messages as the leading channel for mobile marketing and distribution of mobile content. Companies are using common short codes, 4- to 6-digit phone numbers that send and receive SMS messages, for SMS-based mobile marketing.

Strict CTIA guidelines govern the use of common short codes. Each must support different keywords and send a unique response message to the keyword. The response messages must also follow CTIA guidelines. If CTIA guidelines are not followed, you run a risk of blacklisting, meaning that carriers won’t support your short code.

CHALLENGE

Currently, common short code providers manually test different keywords by sending and receiving SMS messages on physical devices. This process is manual, extremely slow, and time consuming.

Keynote MITE allows common short code providers to easily audit keywords for common short codes over the desktop. With MITE you can type keywords on your keyboard and save time compared to typing on the phone pad.

MITE also automates common short code auditing through scripting. MITE scripts can support sending and receiving multiple SMS messages in a loop. Through the advanced scripting capability, users can also supply keywords to expect and assign pass/fail criteria for each keyword. As a result, common short code providers can audit multiple short codes with different keywords all at once.

THE BEST SOLUTION

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MITE with Aircard Support                or Manual Real Device Testing MITE lets you send and receive SMS messages on the desktop. Common short code providers must manually send and receive SMS messages to audit keywords for common short codes. MITE saves time by letting you type SMS messages on your keyboard. Typing SMS messages on a physical device can be tedious and time consuming. MITE automates keyword auditing by sending and receiving multiple SMS messages with scripting. Every keyword must be audited separately on a physical device. MITE advanced scripting lets users assign pass/fail criteria for each keyword. Each SMS message must be manually read before it can be given a pass/fail status.